May 31, 2019

The (Quickly) Coming Death of the Podcast Paywall

Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If...

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May 17, 2019

Facebook Algorithms Versus Podcast Realities - Where Would You Rather Market Your Content?

You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the...

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May 8, 2019

Don't Assume Your Podcast Competition Has A Strategy

Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got...

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April 24, 2019

The Best Podcast Monetization Model REQUIRES Ubiquity

There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting.   The power of Podcasting...

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April 16, 2019

A Few Thoughts On The New Apple Podcast Pages And What They Might Mean To Podcasters

I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued. Here's the link to Apple's Podcast Page for this episode -  Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the...

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April 9, 2019

Can You Be A Guest On My Podcast?

Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live -

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April 3, 2019

Do you want to put your videos on YouTube?

A quick look at whether or not Podcasters really want to play in the YouTube sandbox.

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March 29, 2019

Assets Versus Episodes

Are you producing episodes - or assets?  Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.

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March 25, 2019

How The March 2019 Apple Event Should Impact Podcasts For Years To Come

A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be.

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March 19, 2019

What Would Happen If Apple Launched A Free Podcast Hosting Service?

What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts?   There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft...

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March 15, 2019

Why Are There SO MANY Podcast Myths?

We hit Podcasting Myths on the Podcasters' Roundtable last night.   Why are there so many Podcast myths? Here's the episode at YouTube -

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March 12, 2019

Just What Can We Learn From Podcast Stats? The Podcast Report Episode #165

We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them.  Spoiler Alert: It's a lot more than download numbers.  Links mentioned:...

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March 9, 2019

Spotify Versus Pandora And Our Podcasting Audiences - The Podcast Report Episode #164

I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences.  Will be curious to hear what you think.

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March 6, 2019

My (Brief) Thoughts On The #InfiniteDial 2019 Report - The Podcast Report Episode #163

The yearly Infinite Dial Report is my Superbowl.  We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up.   You can download the entire #InfiniteDial report at

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Feb. 14, 2019

New Realities Of Video Podcasting - The Podcast Report Episode #162

Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet.  Frank's Audio Podcast -   Frank's Video Podcast -   Organixx's Audio Podcast -  ...

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Feb. 11, 2019

New Rules At Apple Podcasts Connect - The Podcast Report Episode #161

There are some new rules at Apple about Podcasts Connect.  You better heed them, and here's why ... "For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the...

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Feb. 8, 2019

Tales Of A Bad Podcast Producer - The Podcast Report Episode #154

I handed over control of my Podcast last season to someone else.  It didn't go well, and it WAS MY FAULT.  I didn't know what I wanted.  Now I do ...

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Feb. 5, 2019

Spotify To Buy Gimlet Media - The Podcast Report InbetweenISode

Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation.  Original Facebook live that this was taken...

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Jan. 31, 2019

The Who, Not The How, Of Podcasting - The Podcast Report Episode #153

Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting.  May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts -   My Podcast Book -

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Jan. 29, 2019

On Interviewing Jay Abraham (And More) - The Podcast Report InbetweenISode

Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more.  Original Facebook Live -

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Jan. 24, 2019

Podcast Strategies For Spotify - The Podcast Report Episode #152

The Podcast channel you understand the least might be the source of your best audience. You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter. Original Facebook live that this was taken from - Page at Spotify about...

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Jan. 21, 2019

Why I Turned Down $200 CPM To Put An Ad On This Episode - The Podcast Report InbetweenISode

Turn down $200 CPM?  Am I crazy?  In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better.  Tip - I produce assets, not...

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Jan. 17, 2019

Podcast Predictions For 2019 - The Podcast Report Episode #151

Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019.  What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary...

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Jan. 14, 2019

A Quick Look At Past Podcast Predictions - The Podcast Report InbetweenISode

Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions.  Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares...

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