Episodes

Oct. 13, 2021

How To Leverage How Little Facebook Has Done For Your Podcast

Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast.  The Medium article about Facebook Consumption -

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Oct. 6, 2021

Thoughts On Owning Your Own Network

When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network.  Be smart with it P.s.,...

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Sept. 29, 2021

How Does Apple Private Relay Affect Your Podcast?

For the last 17 years, people have been telling me different things that are going to "kill" Podcasting.   They've been wrong.  Apple Private Relay isn't going to kill Podcasting either, and today's Sounds Profitable piece () explains...

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Sept. 22, 2021

The Podcast Promise Of Value For Value

There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it.  In this episode, I chat about the concept of "Value For Value." It's pretty exciting.  Here are some of the...

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Feb. 24, 2021

Impact Versus Downloads And The Mindset Scorecard

You want MORE than downloads from your Podcast - here's why.   Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at

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Oct. 26, 2020

Assets Versus Episodes And The Mindset Scorecard

Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content.   Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at

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Oct. 10, 2020

Content Versus Sound Quality And The Mindset Scorecard

A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio.  And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard.  Grab your Scorecard at http://HeadsUpTuesday.com.

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Sept. 25, 2020

Effort Versus Strategy And The Mindset Scorecard

Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at ), Paul...

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Sept. 18, 2020

Who Versus How And The Mindset Scorecard

The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it...

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Aug. 28, 2020

Podcast Technology And The Mindset Scorecard

Technology is here to SERVE me - not vice versa.  If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better.  It's part of The Podcast Partnership Mindset...

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Aug. 21, 2020

Podcast Seasons And The Mindset Scorecard

Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on.  It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8...

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Aug. 14, 2020

Business Podcast Gold and The Mindset Scorecard

As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold.  If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand...

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Aug. 7, 2020

Catching Up With Dave Jackson - It's Been A Long Year

The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).

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July 31, 2019

The Operation - Finishing Up The Team Clarity Matrix - Part 6 of 6

The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in...

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July 26, 2019

Promote Your Podcast With The Team Clarity Matrix

Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity...

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July 24, 2019

The Podcast Publish - Team Clarity Matrix Part 4 of 6

Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?

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July 22, 2019

The Edit - Team Clarity Matrix Part 3

Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com

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July 19, 2019

The Talent - Team Clarity Matrix Part 2

Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com

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July 17, 2019

Your Podcast Strategy / The Team Clarity Matrix

If you have no Podcast strategy, you can’t be frustrated when you have no Podcast results. No Podcast is an island. In our 15+ years of Podcasting, we’ve realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM)...

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July 11, 2019

Where Did Tim Ferris Go Wrong? Could He Not Monetize His Podcast With Fans?

Tim Ferriss quickly killed his “fan supported” model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.

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June 28, 2019

The Future Of Podcast Hosting

The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.

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June 21, 2019

The Problem With Podcoin (It's Not The Way To Make Money With Podcasting)

The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast...

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June 12, 2019

What Pandora Needs To Do To Win The Podcast Wars

Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and...

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May 31, 2019

The (Quickly) Coming Death of the Podcast Paywall

Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If...

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