Episodes

May 3, 2017

Podcast Outliers - More Damage Than Good? The Podcast Report

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting? Technology is amoral Gaga's audience is in it for the music - yours is in it for the content - the...

Listen to the episode

April 26, 2017

If You Aren't Serious About Your Podcast Project Files, You Aren't Serious About Your Podcast - The Podcast Report

I want to save you some heartache that my client is going through right now. Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES. The reasons some give for not keeping these files are simply wrong. If you truly value your...

Listen to the episode

April 19, 2017

Three Tasty Flavors Of Podcast Monetization - The Podcast Report

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on...

Listen to the episode

April 12, 2017

How Do You Get Strategic With Your Podcast Show Notes - The Podcast Report

A potential client emailed me for a reference re "the best show notes."   That lead to this rant. It's time to get strategic with your podcast show notes. Links Sponsor -   Amy Porterfield - How To Podcast Book - How To Podcast App - The...

Listen to the episode

April 5, 2017

Thoughts On The infinite Dial 2017 Report - The Podcast Report

The Infinite Dial 2017 report is out - and the results are fantastic. Here's what Podcasters should think (and do) about it. Sponsor - The Infinite Dial 2017 - How To Podcast Book - How To Podcast App - The Podcast Report App -

Listen to the episode

March 14, 2017

What Are You Going To Do When Google Wants A Different Feed Than Apple? - An Interview With Rob Walch - The Podcast Report

What makes the one podcast host different from another - other than price (hidden or otherwise)? In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple...

Listen to the episode

March 8, 2017

The Secret To Podcast Success Is Intention About Your Passion - An Interview With Brian Kurtz - The Podcast Report

Brian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense.  He is, however, a HUGE FAN OF PODCASTING. Episode 120 is a conversation about what podcasters can learn from direct...

Listen to the episode

March 1, 2017

Does Your Podcast Suffer From Free Hugs Syndrome - A Conversation With Ed Dale - The Podcast Report

Does your podcast suffer from "free hugs" syndrome?  Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize? Enjoy this conversation with Ed Dale as we examine why podcast listeners are so...

Listen to the episode

Feb. 22, 2017

Dan Benjamin Built Something Different With Fireside.FM - The Podcast Report

The services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about. Dan Benjamin has been podcasting for a long time and built a hosting platform based on...

Listen to the episode

Feb. 15, 2017

Mike Stelzner Of Social Media Examiner Killed A Podcast - And His Business Is Better For It - The Podcast Report

I interviewed and praised Mike Stelzner for starting a new Podcast back in episode 31 of this show.  I used the transcript of the interview in my How To Podcast books and more.  I loved the move and what it represented. Mike killed the...

Listen to the episode

Feb. 8, 2017

Taking Ads On The Podcast Report - Why? - The Podcast Report

For the longest time, I said I was never going to take ads on this show. Now I'm taking ads. What changed? Links Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - Ed Rush On "Buying" An Audience - Catch The Panel...

Listen to the episode

Feb. 1, 2017

Russell Brunson is GIVING AWAY MP3 Players With His Podcast On It, Is Making A Profit, And Is At The Top Of The iTunes Charts - The Podcast Report With Paul Colligan

Russell Brunson is giving away MP3 players with his Podcast on it, is making a profit, and is at the top of the iTunes Charts. It's a brilliant model in an industry obsessed with "free and cheap" ways to get the word out. Russell, now, knows EXACTLY...

Listen to the episode

Dec. 20, 2016

The Best Money In Podcasting Comes From Serving The Fans - The Podcast Industry Report With Paul Colligan Episode #114

An interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111.  You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well. This is the last episode...

Listen to the episode

Dec. 13, 2016

Podcast Predictions For 2017 - The Podcast Industry Report With Paul Colligan Episode #113

Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions: No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing At Least One #1 Show With No Ad Insertions - There Are Other...

Listen to the episode

Dec. 6, 2016

Netflix And The Smart Client - The Podcast Industry Report With Paul Colligan Episode #112

Netflix JUST introduce a feature that we Podcasters have had for over a decade now. Paul has a few thoughts on what you get by being good to your audience. Big Ideas – Netflix just realized what we've known for over a decade now - people like...

Listen to the episode

Nov. 30, 2016

The 7 Essential Podcast Strategies For 2017 - The Podcast Industry Report With Paul Colligan Episode #111

Ready to do amazing things with your Podcast in 2017?  Want a free consulting session with Paul Colligan on how to do just that? In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest. Tell us your 7 sentences for...

Listen to the episode

Nov. 22, 2016

7 Hidden Competitive Advantages Of Podcasting (That Have Nothing To Do With Downloads Or Monetization Strategies) - The Podcast Industry Report With Paul Colligan Episode #110

Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting. Some of the best things Podcasting brings you come regardless of download numbers,...

Listen to the episode

Nov. 15, 2016

How To Turn Your Podcast Into A Content Marketing Machine (My Social Media Marketing World Presentation) - The Podcast Industry Report With Paul Colligan Episode #109

You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual I'm a huge fan of the annual event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my...

Listen to the episode

Nov. 8, 2016

What Podcast Technology Should You Depend On? - The Podcast Industry Report With Paul Colligan Episode #108

A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST. Big Idea – If your Podcast requires anything, you've forgotten the power of the Podcast. () When you make the Podcast about the...

Listen to the episode

Nov. 1, 2016

Why A Good Podcast Is Like A Great Restaurant - The Podcast Industry Report With Paul Colligan Episode #107

Ever thought of a Podcast like a restaurant?  It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else. In this episode, Paul Colligan gives you a few ways to think about your Podcast...

Listen to the episode

Oct. 25, 2016

What Is Podcasting Anyway? - The Podcast Industry Report With Paul Colligan Episode #106

What is a Podcast anyway? New products and services are claiming they make "Podcasts" and there's a lot of debate. And confusion. And frustration. And people claiming malice. Or is it stupidity? How do we make sense of this industry? Big Idea –...

Listen to the episode

Oct. 18, 2016

Your Message Is Bigger Than iTunes (Another Look At Multicasting) - The Podcast Industry Report With Paul Colligan Episode #105

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week....

Listen to the episode

Oct. 11, 2016

What's The Problem With Most Podcasting Consultants ? - The Podcast Industry Report Episode #104

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results,...

Listen to the episode

Sept. 27, 2016

What Should Podcasters Think Of Apple iTunes Spoken Editions? The Podcast Industry Report Episode #103

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken...

Listen to the episode