Episodes
Sept. 20, 2016
John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102
John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently...
Sept. 13, 2016
What Should Podcasters Do About Apple? - The Podcast Industry Report With Paul Colligan Episode #101
What do we do about Apple? Are they a help or hindrance to your Podcast? Is there anything they can do better? What should the Podcaster do with Apple - even if they aren't big fans? In the first episode of Season 3 of The Podcast Industry Report, we...
July 19, 2016
Podcasting Facts, Fears and Fiction - The Podcast Report Episode #100
Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast...
July 11, 2016
The Fact And Fiction To Making It To #1 In iTunes - The Podcast Report Episode #99
Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on...
July 5, 2016
Here's My Vision For The Industry - The Podcast Report With Paul Colligan Episode #98
Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence. ...
June 28, 2016
Podcast Problems That Keep Me Up At Night - The Podcast Report With Paul Colligan Episode #97
Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix...
June 21, 2016
Podcasting Has A Discoverability Problem. What Is Your Solution?" - The Podcast Report With Paul Colligan Episode #96
We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.
June 14, 2016
Why Is Podcasting Better? - The Podcast Report With Paul Colligan Episode #95
There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this...
June 7, 2016
What Do Podcast Industry Acquisitions And Mergers Mean To Your Podcast? - The Podcast Report With Paul Colligan Episode #94
Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the...
May 31, 2016
When Podcast Stats Do More Damage Than Good - The Podcast Report With Paul Colligan Episode #93
Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers...
May 24, 2016
When Does The Solo Show Make Sense For The Podcaster? The Podcast Report With Paul Colligan Episode #92
Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity)...
May 17, 2016
What Is The Role Of Remote Interviews And The Podcaster - The Podcast Report With Paul Colligan Episode #91
Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of...
May 10, 2016
Should The Podcaster Batch Their Episodes - The Podcast Report With Paul Colligan Episode #90
For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of...
May 3, 2016
Is Live To Streaming Video A Smart Idea For The Podcaster? The Podcast Report With Paul Colligan Episode #89
Podcasters can get distracted, easily, by shiny new technologies like Facebook Live, Periscope, Blab, Meerkat, YouTube Live, LiveStream.com and the rest. Is it a good model for Podcasters? Does it make the Podcast obsolete? Paul examines these...
April 19, 2016
Google Has Entered The Podcasting Game - The Podcast Report With Paul Colligan Episode #88
Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan...
April 12, 2016
What Business Are You In ? - The Podcast Report With Paul Colligan Episode #87
Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon...
March 29, 2016
Changes At Instagram Just Made Podcast Marketing In The Social Networks A Lot More Interesting - The Podcast Report With Paul Colligan #86
Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report,...
March 22, 2016
Why Downloads Might Be The Worst Possible Metric For Your Podcast - The Podcast Report With Paul Colligan Episode #85
In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast. More information can be found at
March 15, 2016
7 Surprising Benefits Of The Simple Podcast - The Podcast Report With Paul Colligan Episode #84
When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast"...
March 8, 2016
Why Is The Simple Podcast The Winning Podcast? The Podcast Report With Paul Colligan Episode #83
We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your...
March 1, 2016
Why The Podcast Interview Is The Perfect Podcast Prescription - The Podcast Report With Paul Colligan Episode #82
Yes, Paul Colligan () has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include: Why interviews can be the FASTEST way to get new Podcast...
Feb. 23, 2016
Podcast Interviews With Impact – An Interview With Jessica Rhodes – The Podcast Report Episode #81
Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report. If you would like access to the rest of...
Feb. 16, 2016
What Does The New Podcast iTunes Submission Process Mean For Podcasters? – The Podcast Report With Paul Colligan Episode #80
iTunes has made some BIG changes to the Podcast submission process. Paul is going LIVE on YouTube to explain what he knows and how you can prepare. He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report....
Feb. 9, 2016
What Podcast Stats Should I Track? The Podcast Report With Paul Colligan #79
With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster...