Episodes
How To Turn Your Podcast Into A Content Marketing Machine (My Social Media Marketing World Presentation) - The Podcast Industry Report With Paul Colligan Episode #109
You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual I'm a huge fan of the annual event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my...
What Podcast Technology Should You Depend On? - The Podcast Industry Report With Paul Colligan Episode #108
A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST. Big Idea – If your Podcast requires anything, you've forgotten the power of the Podcast. () When you make the Podcast about the...
Why A Good Podcast Is Like A Great Restaurant - The Podcast Industry Report With Paul Colligan Episode #107
Ever thought of a Podcast like a restaurant? It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else. In this episode, Paul Colligan gives you a few ways to think about your Podcast...
What Is Podcasting Anyway? - The Podcast Industry Report With Paul Colligan Episode #106
What is a Podcast anyway? New products and services are claiming they make "Podcasts" and there's a lot of debate. And confusion. And frustration. And people claiming malice. Or is it stupidity? How do we make sense of this industry? Big Idea –...
Your Message Is Bigger Than iTunes (Another Look At Multicasting) - The Podcast Industry Report With Paul Colligan Episode #105
How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week....
What's The Problem With Most Podcasting Consultants ? - The Podcast Industry Report Episode #104
We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results,...
What Should Podcasters Think Of Apple iTunes Spoken Editions? The Podcast Industry Report Episode #103
Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken...
John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102
John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently...
What Should Podcasters Do About Apple? - The Podcast Industry Report With Paul Colligan Episode #101
What do we do about Apple? Are they a help or hindrance to your Podcast? Is there anything they can do better? What should the Podcaster do with Apple - even if they aren't big fans? In the first episode of Season 3 of The Podcast Industry Report, we...
Podcasting Facts, Fears and Fiction - The Podcast Report Episode #100
Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast...
The Fact And Fiction To Making It To #1 In iTunes - The Podcast Report Episode #99
Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on...
Here's My Vision For The Industry - The Podcast Report With Paul Colligan Episode #98
Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence. ...
Podcast Problems That Keep Me Up At Night - The Podcast Report With Paul Colligan Episode #97
Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix...
Podcasting Has A Discoverability Problem. What Is Your Solution?" - The Podcast Report With Paul Colligan Episode #96
We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.
Why Is Podcasting Better? - The Podcast Report With Paul Colligan Episode #95
There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this...
What Do Podcast Industry Acquisitions And Mergers Mean To Your Podcast? - The Podcast Report With Paul Colligan Episode #94
Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the...
When Podcast Stats Do More Damage Than Good - The Podcast Report With Paul Colligan Episode #93
Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers...
When Does The Solo Show Make Sense For The Podcaster? The Podcast Report With Paul Colligan Episode #92
Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity)...
What Is The Role Of Remote Interviews And The Podcaster - The Podcast Report With Paul Colligan Episode #91
Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of...
Should The Podcaster Batch Their Episodes - The Podcast Report With Paul Colligan Episode #90
For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of...
Is Live To Streaming Video A Smart Idea For The Podcaster? The Podcast Report With Paul Colligan Episode #89
Podcasters can get distracted, easily, by shiny new technologies
like Facebook Live, Periscope, Blab, Meerkat, YouTube Live,
LiveStream.com and the rest. Is it a good model for Podcasters?
Does it make the Podcast obsolete? Paul examines these...
Google Has Entered The Podcasting Game - The Podcast Report With Paul Colligan Episode #88
Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan...
What Business Are You In ? - The Podcast Report With Paul Colligan Episode #87
Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon...
Changes At Instagram Just Made Podcast Marketing In The Social Networks A Lot More Interesting - The Podcast Report With Paul Colligan #86
Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report,...